It can be difficult to predict the future, but many of the digital signage trends that have developed over the past few years have been so prevalent that it’s easy to make an educated guess as to what will be popular in the coming years. Here are the top digital signage trends of 2024.
The Digital Signage Market Will Be Worth $29.6 Billion
The digital signage market is growing at an exponential rate. In 2020, the market was worth $19.6 billion. But in just four years, it’s expected to be worth $29.6 billion. That’s a lot of growth!
One of the main reasons the digital signage market is growing so quickly is because of the advancements in technology.
As technology continues to improve, so will the capabilities of digital signage displays. This will lead to more businesses adopting digital signage solutions, which will drive the market even further.
The Fastest-Growing Segment of the Market Will Be Digital Menu Boards
The digital menu board market is expected to grow by 8.3% annually over the next five years. That’s faster than the overall digital signage market, which is projected to grow by 7.2% annually.
The two main factors driving growth in the digital menu board market are the increasing number of quick-service restaurants and the growing demand for contactless digital signage solutions.
Digital menu boards are an effective way for restaurants to upsell customers and promote new items.
The Largest Segment of the Market Will Be in North America
North America is expected to hold the largest share of the digital signage market in 2024. The market is growing in the United States and Canada, and the retail and hospitality sectors are expected to make up the largest segments of this market.
The Market for Digital Signage Software Will Be Worth $6.7 Billion
The value of the digital signage market is expected to grow to $31.7 billion by 2025. The market for digital signage software is expected to be worth $6.7 billion in that time.
Digital signage software plays a crucial role in the seamless operation of digital signage systems. It serves as the essential tool for creating captivating content, organizing playlists, and overseeing screen management.
As the popularity of digital signage continues to soar, the need for reliable and efficient digital signage software will also escalate.
The Retail Sector Will Be the Biggest User of Digital Signage
The retail sector is already the biggest user of digital signage, and that is expected to continue in 2024.
Retailers love digital signage because it allows them to create a more immersive and engaging shopping experience for their customers.
It also allows them to easily update their messaging and promotions, which can help them drive sales. In 2024, we expect to see even more retailers embracing digital signage and using it in new and innovative ways.
The Transportation Sector Will Be the Fastest-Growing User of Digital Signage
The transportation sector is expected to grow the fastest of any industry in terms of digital signage use. This includes all forms of transportation, such as air travel, public transit, and even ride-sharing services.
One reason for this is that digital signage can help travelers stay informed about their trips. For example, digital signs can display real-time information about flight delays or gate changes at an airport, or they can provide up-to-date schedules for buses and trains.
In addition to keeping travelers informed, digital signage can also be used to display advertisements and other promotional content. This can be a valuable revenue stream for transportation companies.
From the increase of smart cities to the rapid development of 5G, the year 2024 is going to be a big year for digital signage. As the digital signage industry continues to grow, businesses need to stay ahead of new trends and technology to stay relevant.
1. More personalization
One of the biggest trends we see in digital signage in 2024 is more personalization. This is a trend that we’re seeing in a lot of different areas of marketing and advertising, and it’s one that we expect to continue to grow in the coming years.
With digital signage, personalization can take on a lot of different forms. For example, you can use your digital signs to display targeted content based on the time of day, the weather, or the location of the sign.
You can also use digital signage to display personalized messages to specific groups of people or to display content that’s been personalized for an individual viewer.
Whatever the case may be, personalization is a great way to make your digital signage content more relevant and engaging, and it can help you to stand out from your competitors.
2. More interactivity
The more you can get your audience to engage with your content, the better. That’s why you’ll see more and more interactive content on digital signage displays in 2024.
The best part is that you can use your digital signage to get to know your audience better. You can use interactive displays to collect data on your customers, like their age, gender, and interests. Then you can use that data to create more targeted content.
3. More integration
Integration is a trend that’s taking the business world by storm, and digital signage is no exception. We’re seeing more and more businesses integrate their digital signage with other solutions, like their POS systems, CRMs, and more.
Integration is a great way to get even more value out of your digital signage. It can help you automate tasks, streamline processes, and make your content more dynamic and relevant. Plus, it can help you save time and money, and who doesn’t want that?
We expect to see even more integration in the world of digital signage in 2024. W think it’s going to become the norm. If you’re not already integrating your digital signage with other solutions, now is the time to start.
4. More automation
The digital signage industry is no different than any other in that it is constantly evolving and changing. That means that the way you are doing things now may not be the best in the future. One of the ways that the digital signage industry is changing is that there is more automation.
Automation is the process of using technology to perform tasks that were previously done by humans. In the case of digital signage, this could mean that the software can create and schedule content on its own, without the need for a person to do it.
This can save time and money, and it can also lead to better results. When you automate tasks, you can free up your team to focus on more important things, like creating high-quality content.
5. More dynamic content
Digital signage is becoming more sophisticated as technology improves. In the past, digital signs were limited to displaying the same content over and over again. But now, businesses can create more dynamic content that changes based on time, location, and other factors.
For example, a restaurant could use digital signage to display different menu items depending on the time of day. Or a retail store could use digital signage to display different product recommendations based on a customer’s purchase history.
This level of personalization can help businesses better connect with their customers and increase sales.
6. More data-driven strategies
This year, we can expect to see a lot more businesses using data to make decisions about their digital signage. Data-driven strategies can help you make sure that you’re delivering the right message to the right people at the right time.
There are several different ways that you can use data to inform your digital signage strategy.
For example, you might use foot traffic data to determine the best placement for your screens, or you might use sales data to determine which products to feature in your content.
7. More flexibility
In the past, digital signage was a costly and time-consuming investment. Digital signs were expensive to purchase, and they were difficult to update. It was not uncommon for businesses to have to spend money on a new digital sign if they wanted to change the content being displayed.
Now, digital signage is much more affordable and flexible. You can use software to turn any screen into a digital sign. This means you can use the screens you already have in your business to display digital signage content.
You can also use digital signage software to easily update your content. This means you can quickly and easily change what is being displayed on your digital signs, without having to spend a lot of time or money.
8. More creativity
The digital signage industry is booming, and as a result, there is more competition than ever before. Brands are looking for ways to make their digital signage stand out, and one way they are doing that is by getting more creative.
From interactive displays to 3D projections, there are so many ways to get creative with digital signage. In the coming year, we expect to see more and more brands pushing the boundaries and coming up with new and innovative ways to use digital signage to engage with their customers.
9. More security
The rise of digital signage has also led to more security concerns. This is especially true for businesses that use digital signage to display sensitive information or data. In 2024, we can expect to see more security features and tools built into digital signage systems.
This will help to protect businesses and their customers from potential security threats, and it will give business owners more peace of mind when using digital signage to display important information.
10. More cost-effective solutions
Last but not least, as the digital signage industry continues to grow, we can expect to see more cost-effective solutions. In the past, digital signage was seen as a luxury that only big businesses could afford.
However, with advancements in technology and a wider range of options, digital signage is becoming more accessible to businesses of all sizes.
In the coming years, we can expect to see more affordable digital signage solutions that are perfect for small and medium-sized businesses.
This will allow more businesses to take advantage of the benefits of digital signage and help the industry continue to grow.
The digital signage of the future will be more interactive and personalized, and it will be able to collect more accurate data. As technology continues to advance, it will be interesting to see how these trends evolve and what new trends emerge.
Frequently Asked Questions
What is digital signage?
Digital signage refers to the use of digital displays, such as LCD, LED, or projection, to showcase content such as advertisements, information, promotions, and other messages. It is commonly used in public spaces, retail stores, corporate environments, and outdoor settings.
What are the top digital signage trends for 2024?
The top digital signage trends for 2024 include personalized and interactive content, integration of AI and machine learning, enhanced data analytics for targeted messaging, seamless omnichannel experiences, sustainability-focused displays, and increased use of augmented reality (AR) and virtual reality (VR) in signage solutions.
How can personalized and interactive content enhance digital signage?
Personalized and interactive content allows for a more engaging and tailored experience for viewers. It enables targeted messaging based on demographics, behaviors, and preferences, ultimately leading to higher audience engagement and better ROI for businesses.
What are the benefits of adopting the latest digital signage trends?
Adopting the latest digital signage trends can lead to improved customer engagement, increased brand visibility, higher ROI, better understanding of audience behavior, and staying ahead of the competition in an evolving digital landscape.
If you want to know more about digital signage software, let’s talk about digital signage software. Contact us today at https://escreen.io/contact/ and transform your home now.