Digital signage solutions can be easily incorporated into the transportation that helps in effectively transforming the public areas. An effective digital signage solution shall definitely deliver great user experience. When it comes to incorporating a digital signage in the transportation sector the transit digital signage is the best example. Such transit digital signage can be installed in the airports, bus stations, railway stations, subways and other public transportation areas. The digital signage display is used for displaying any important public announcements, transit information, transport status and other important notifications. All these information are effectively delivered to the travelers on time that enables them to plan their schedule and trip much before time.
The digital signage in public transportation offers effective signage solutions that fulfills the need of the travelers. The digital displays can be used in the public waiting areas and an on-board public transportation and much more. The signage used in these transport public areas can be in the form of LCD monitors, LED screens and big projections that displays the status of transport, timings. weather and other relevant information and updates. In the following blog we shall focus and discuss transportation signage, digital signage use in transportation and importance of digital signage in the transportation industry.
What is Transportation Signage?
Digital signage is an electronic signage that has emerged as the most effective technology that has enhanced the travel experience. Digital signage has contributed to travelers overall experience by facilitating their journey. It is used for reducing the perceived waiting time by providing relevant transport information to the people. Different modes of transportation are opted by the different class of travelers but one thing they want is a great travel experience. Traveling is a matter of getting people to places as fast and efficiently as possible and giving them the best travel experience.
Digital signage from the past one decade has become the most vital part of transportation industry. Apart from providing relevant information to the commuters or travelers it also facilitates traveling or journey of the travelers. It makes the the streamlined process much smoother and more pleasant. The digital signage is a very cost-effective tool in comparison to the printed or hand-written signage as it requires only an initial investment for installing digital screens. Due to an easy and cheap install of digital signage it can reap greater benefits for the people.
How Digital Signage Can Be Used In Transportation?
Airports/Railway Stations
Airports and railway stations have the digital arrivals/departure boards that leads the ways of the passengers or commuters to their transport. Now, there are many new and effective ways to airport advertising which are installed in terminal restaurants and other stores to grab the attention of the travelers. Travel experience has been improved by installing kiosks, wayfinding and interactive digital displays for the travelers where they can scroll through digital screens to find information related to their flight or train. There is messaging on screens that conveys dynamic messages to the travelers that serves information regarding flight, train and bus. Digital signage in airports and railway station ensures a much safe and secured environment. This helps to clear any traffic in the terminals.
Waiting Areas
The passenger waits for hours at the railway stations and airports and in the meanwhile they can use the digital signage applications for entertainment purpose. The digital signage makes your waiting time shorter. Such digital signage can be kept at the security check point areas due to an increase in the security and safety measures. All airport branding messages and marketing are displayed on the digital signage displays.
Wayfinding
Whenever any passenger reaches the airports or railway stations the first thing he needs to see a clear signage and direction in which he needs to go. There are multiple digital screens placed in every corner of the airport to direct ways to the people. Digital signages are cost-effective, user-friendly and feasible in comparison to the printed signage as it does not require any huge and bulky large banners and stand up signs. Wayfinding signage are static and easily directs the travelers to their destination. The digital signage displays arrivals, baggage claims, taxis and customer service. Airport digital signage includes information related to the shops, restaurants, malls, hotels and local destinations etc.
Video Walls
The main entrance at the airports or railway stations have signage that has ability to highly engage the visitors. Video walls are a very popular way to deliver a great user experience that displays the customer welcoming message or company branding. These video walls are also used for displaying the bag drop information.
Shopping
The travelers do not have time to browse through the various sites so it is not easy to influence their purchasing decision. The airport/railway station has a very busy environment and schedule with the customers on the fly and attracting their attention is not an easy task. It is pretty tough task to grab the attention of busy passengers on board and who are going around to catch their transport. Some screens are mounted in store windows that encourages the customers to purchase.
Cruise Ships
The cruise ships offers very luxurious accommodations for the guests with effective digital signage solution. These digital signage applications provides important information and advertisements. Digital signs are placed in the restaurant, snack bar, main entrance areas, retail shopping areas. There are digital menu boards which displays colorful and attractive pictures of food menu items along with their prices.
Public Transport
One reason that advertising has seen such success in public transport areas is that, as with any kind of public transportation, people are going have to wait. Bus shelters can provide billboards and interactive screens. On the tube underground there is a huge amount of wall space, as well as inside the trains, to display screens showing information and advertising.
Why Digital Signage is Important For Transportation Industry?
- Decrease in Waiting Time
The digital signage must be used strategically to notify the expected waiting times to the customers or passengers that enables to deliver a great travel experience. When we reach the airport we usually see long queues at the airport terminal and at security gate. This whole process can be really tiring and boring that can make the situation really worse. The digital signage can keep waiting passengers engaged for a longer time while the passengers wait for their turn at the ticket counter. - Decreasing Employee Workloads
Digital signage for transportation decreases employee workloads as most of the work of the staff is handled through automation. Digital signage solutions shall help you to determine that what time your flight shall depart and arrive and you can plan your day accordingly. When most of the work of the airport staff is handled through automation it reduces the work burden of the employees. This increases the employee satisfaction level. - Waiting Area Displays
Public transportation digital signage is very useful in the waiting areas. The static displays can deliver messages and information to the passengers sitting and waiting for their transport. The electronic signage is more dynamic that offers rich media content that is addressed towards audience. - Organizational Branding
Digital signage for transportation is an extremely effective way to launch any branding campaign as it can reach out to a wider audience. The digital signage displays includes everything from important information to the promotion of brands and messages with the use of dynamic content. - Interactive Kiosks
The digital signage used for transit may include interactive kiosks that is being placed strategically to offer informative displays. Kiosks can offer you travel guidance, travel times, maps, simple directions that can be zoomed in and out. A combination of technology and engaging displays provides you with a guided tour. - Improving Your Traveling Experience
Public transportation signages enriches your travel experience as it reduces the long queues and big crowds. An electronic signage or electronic signs offers a welcome and relaxing distraction. An on-board digital signage can provide an immersive and engaging experience from one destination to the next. This definitely offers a pleasurable and hassle-free travel experience. - Keeping Passengers Safe
These digital signage or transit signs are a great tool for entertainment and information that not only keep the passengers informed and entertained but also keeps them safe. Any emergency or alert messages can be displayed on the digital signs that may keep the passengers informed of any emergency situation. This must be the quickest way to communicate in the large public areas. Any important announcements can be made in relation to any security issue. - News Feed Displays
Traditional signage requires a lot of investment in comparison to the digital signage that can easily display the trip schedules, arrival and departure times and other updates or flight information. The electronic signage are customizable and the content displayed can be updated from time to time. Any information related to the transportation news, delay, cancellation, emergencies and other elements related to commuting. - Transit Digital Signage and Custom Programming
Digital signage transportation enables you to watch interesting programming and other news. It can display the local weather updates and local news for the area that can teach you about the city and what you can expect upon your arrival. - Real-Time Information|
The digital displays for transportation enables you to remain aware of the important information in relation to the flight or train, service delays, departure or arrival times and cancellation status. This makes the traveling for the people easy and ensures an effective pricing and waiting time in bars, restaurants and hotels.
Conclusion
The digital signage displays have the highest potential to contribute to the entire transportation industry. Adopting newest and advanced technologies can improve the overall travel experience of the passengers. This increases the potential for return on investment. The interactive displays offers an effective solution to the commuters, travelers and others. Any challenges can be faced through an effective and successful solution with a combination of new technology and increased accuracy. The digital signage represents opportunities simply not available in past for the transportation industry.
