Digital signage is an electronic signage or digital sign that is used by the different business owners for displaying the advertising and promotional messages. These digital signs uses LCD screens and LED bright lights with colorful, appealing and protruding texts to attract a huge number of customer towards their store. The digital signage have strategically replaced the traditional printed or hand written signage which once dominated the market places. Digital signage these days are used in almost every industry and sector of the country whether it is restaurant business, retail store, office buildings, educational hubs, manufacturing units, hotel industry, hospitals, banks, airlines industry etc. To surpass your competitors in the market you need to definitely introduce digital signage in your business to generate a huge customer base and demand. Digital signage shall definitely help your business to grow and generate revenue.
The restaurant businesses use these digital sign boards for displaying their extensive and colorful food menus to attract the customers. The stores in the shopping malls puts up such digital screens or displays to advertise their store, products that are on sale, seasonal offers, discounts and other important information that can make the shopping experience of the customers enjoyable. The best part about the digital signage solution or software is that it is highly customizable which can be modified according to the needs of the business, changing needs of the customers and market trends. It reduces a hell lot of expenses due to paper saving and energy efficient tool for advertising the products and services.
What is Digital Signage?
Digital signage as rightly addressed as an electronic signage uses the display technologies like the LED walls, video walls, LCD monitors, projectors that effectively displays all the required promotional messages for advertising the products or services of the business. It displays the promotional videos, food menu boards, interactive way findings, webpages and other digital images for promoting some certain brand. The digital signage is used for any outdoor advertising, marketing, spreading social awareness messages, way finding etc. It is used in the academic institutions, banks, public spaces, corporate sectors, churches, museums, retail stores, airports, restaurants etc.
Digital signage uses the bright, colorful and moving images, animated characters, flashing sale or offers on product, scrolling colorful advertisements to attract the potential clients. These digital signages are highly customizable catering to the needs of the customers, business needs and changing market trends.
Digital signage uses plasma displays, LCD screens, LED monitors, lights which is used for targeting a huge number customers or audience. It uses the textual and graphic messages which is extremely visually appealing to the eyes. This highly engages the consumers in a more effective and interactive way. This has completely replaced the printed, hand written and traditional signages.
Feature Of Digital Signage
Commercial-Grade Displays
The commercial-grade displays offers durable hardware in comparison the consumer-grade displays that are used in the homes. The commercial-grade displays offers more inputs for the external device connection and interoperability. For any digital signage the stronger and highly durable glass and consoles that uses hardware needed for screens. These commercial-grade glass must be used for any heavy use digital signage solution.
Digital Signage Media Player
The digital signage player is a small device that is used for broadcasting content on digital display system. The digital signage player is a computer attached to or embedded within a digital signage display and the player is responsible for feeding images, videos, interactive content onto the screen. The operators must update the digital media players regularly to improve functionality, performance and interaction with the chosen audience.
Easy To Use Software
The software used in the digital signage is the most integral part of the digital signage features. It must be easy to use and for implementation purpose. The software used in the digital signage must support creation, editing and publishing of digital signage content that is used for engaging the audience and making the signage yet more interactive. Content is always the king when it comes to digital signage as it is the only tool for attracting and engaging the customers. Only an easy to use and an effective software can deliver the content in high quality which is directly proportional to the success of the management.
Engaging Content
An effective digital signage display is only effective if it displays attractive content that easily grabs the attention of the customers. Since we know that content is king it is the only effective tool to keep the consumers engaged for a long time through interactive displays. An engaging, attractive texts, images, animation, messages is highly responsible for attracting the customers.
Dynamic Content Integrations
The digital signage solution is only effective and relevant if the content has been integrated in a timely and engaging form. Such dynamic content integrations allows the operators to update the content in real-time with no user involvement. This offers an increased flexibility and new refreshing content updates in real-time. Digital signage software allows the users to update the content by adding widgets, social media accounts to their display that makes the signage much engaging and interactive.
For instance, in a restaurant there is a digital food menu board that is on display and it needs to be updated when there is any addition of a new food item. In case of any discount on meals or extra offers or giving free dessert on meal any such information can be easily integrated into the digital displays.
Content Scheduling And Workflow Management
One of the most important digital signage feature is content scheduling and workflow management. It can save time and cost most efficiently. The content scheduling allows the users to to automatically deliver dynamic and effective content. This shall allow the operators to deliver content at different times with different form of media. Content scheduling allows to deliver the content at required and given chosen time to a particular targeted audience by delivering an effective message.
Workflow management allows a seamless workflow of management system that offers multiple users a control to deliver a dynamic and organized digital signage solution. The workflow management shall allow the users to effectively schedule the content and enable multiple users to easily update, edit, and schedule content displayed.
Interoperability
Interoperability is the way through which the hardware and software interacts with each other. If the hardware and software are not compatible then there can be no digital signage solution possible. To ensure that there is interoperability among the software, hardware and media players the operators must seek out for the universal platforms from which to broadcast their digital signage. The digital screens or signage must be compatible across the different media player options.
Multi-Screen Support
Multi-User Access
User access control is another important feature of the digital signage solution. Giving access to the individuals to control the content from anywhere within the organization is essential. These multi-user roles provide limitations only software with multi-level user access provides.
Examples of Digital Signage
Digital signages used in the public spaces serves the different purposes such as conveying social awareness messages, sharing product information, internal communication that can easily promote the brand name and enhance the customer service. It is a powerful tool to influence the behavior of the customer and decision making that enhances the customer experiences through interactive screens.
Some of the important examples of digital signage are :-
- Promotions
Digital signage displays are used as an effective advertising tool where the various videos, ads, product information, promotion of products and services, events and sales. The promotion or demonstration of products or services on these multi media screens allows to feature the static ads that attracts the more number of customers. The product information display or any advertisements related is displayed usually in the retail stores or settings. - Service Offerings
On any service offerings that are being provided in the restaurants, spas, salons, auto repair shops or gyms the content needs to be updated on the digital screen. The hand written paper or printed displays cannot be updated according to the changing business needs as it is rigid and non-flexible. The content can only be updated in these customized digital signages. - Inspirational Quotes
Digital signage doesn’t need to be always a heavy and message driven or awareness message. This does not need to always advertise any product but can also be used for entertainment purpose as well. A digital screen can even display some inspirational or funny quotes that can quickly change the mood of the reader. In places like offices, health centers, gyms the inspirational quotes can easily boost the productivity level of the customers and create an engaging environment. - Interactive Forms And Games
The digital signage apart from conveying messages or information can also be used as an interactive display screen for the users. The users must have an access to such interactive screens that allows them to play games. this helps to collect information that is required from the guests. - Social Media Integrations
Social media integrations is one such tool that allows the users to remain engaged and interactive. You can sync all screens with your social media accounts like the Facebook, Twitter and Instagram and can even use hashtags mentions to propagate your brand in the world. This makes your content a piece of information for the people through these social media sites. - Company Memos for Recognition
Sending e-mails to the employees personally is first a very cumbersome process as it has the chances of getting lost in the mail box. It is also very unnoticeable when sent to the employee. In place of sending e-mails or printed memos flashing the updates on the digital screens can be considered as an effective tool. The digital screens can be put on display in the employee areas, lounges and break rooms. This improves the overall communication at the workplace and boosts the employee morale. The employees at the workplace shall be more inclined to notice the visual based content that is more appealing to the eyes. - Maps
Many organizations have static maps in place that guides the people to their destination. These maps are used in the way findings that is dependable, flexible and versatile. The maps can be updated in real-time with the aid of interactive tools that offers the directions. - Calendars And Event Schedules
The digital signage shall help the various industries to use the digital content to create calendars that can share event or work schedules or even appointments. This shall keep the visitors informed about the daily activities that helps them to manage the tasks. - Emergency Messages
In case of any emergency situation in the organization you need to have a very reliable and effective internal communication strategy. This shall help the organization to create an effective emergency communication plan and needs to be updated on the different screens throughout the facility. Any important news, announcements or emergency messages should be distributed through an effective system through a digital display screen.
Conclusion
Hence, it can be concluded through this blog that digital signage is probably the most effective tool in the modern times for the businesses to promote their brand name. These digital screens are highly interactive, efficient and engaging as it can easily attract a large number of potential customers. The businesses that are still following the traditional methods of marketing promotion like printed signage or hand written food menus cannot compete in the era of digitalization.
The businesses in order to sustain and grow in the future and to create a brand name needs to adopt the best digital technology as a marketing tool. Digital signage is one such technology that is being used by all the businesses and different industries to flash the product’s details, promotion messages regarding the discounts, sales and offers on their product. The restaurants or food joints are using digital food menu boards to flash their food items in an attractive format on digital screens. Offices and education sector have become smarter with digital screen usage.
Digital signage are used for the various purposes in businesses and effectively caters to the different needs of the customers across the industries. It has transformed the individual lives and businesses across the globe.
