There are currently numerous shopping malls in the country and have been visited by us for at least multiple times. There are malls that are traditional, old and require fewer updates while there are some malls that are luxurious and technologically more advanced. Currently the malls are using the digital signage for advertising their exclusive offers, discounts and newly launched products on the digital screen. This usage of digital signage is very beneficial for all the sizes and shapes of shopping malls.
The traditional shopping malls used the print signage to advertise and inform the customers about their various discounts and seasonal offers on their product which is displayed on sale. The problem that was faced due to these printed signage was that it couldn’t have been modified or changed in accordance to the needs and demands of the customers or the market trends. The cost of reprinting and designing such traditional signage is mostly high as they need to be made repeatedly.
Digital Screens Use In Shopping Malls
In these days we have those modern and technologically advanced shopping malls which has doors and lifts that uses automation techniques. The current use of digital screens in malls include the use of large area LED screens.
We will quickly have a look that how the digital screens are used in the shopping malls for various purposes and they are :-
There are wayfinders in the central areas of the shopping malls that have map or layout of the mall, the list of stores, food court, shop location, number of floors that people can easily locate or find with the help of theses wayfinders.
- Digital Menu Boards
There are digital menu boards that are displayed in the food courts, coffee shops and restaurants situated in the shopping malls. These digital menu boards can also be displayed outside shopping mall entrance or inside the mall to advertise newly launched food outlet in the shopping mall.
- Large Area LED Screens
These large LED Screens inside and outside the shopping malls are used for advertising the different stores and brands. There are various ways these malls takes advantage of digital signage techniques and makes the most of it.
- HD Image Galleries
The people who come to shop in the shopping malls are usually busy while shopping for any events or functions. So, we need to grab or capture the attention of the customers through the exciting and appealing images on the digital screens. These digital screens are visually engaging and appealing to the eyes of the customers that directly communicates the message to the consumers. It is not just the text alone that grabs the attention of the consumers but also the high definition image that keeps the customers engaged. These images can be shared from the advertisers and sponsors also directly to the customers. The images or advertisements can be uploaded along with a playlist and scheduled in specific days and times automatically.
- Important notices
The digital signage used in the malls displays crucial on-demand information with all mall shoppers. It announces the opening of a new store, events in the mall and parking hours etc. The shopping guides, health and safety related information, weather updates and other important events or sales taking place are all updated as part of the important notice in these digital screens.
- Social media feeds
Social media is probably the greatest tool for driving high sales and customer engagement. It is also used for any promotions and important news that increases the engagement of the customers. The social media feeds can be shared on the digital screens. This not only improves an online presence of the brand or shop but also increases their customer base and demand. This ensures a relationship of trust and loyalty amongst the people who follows you on the social media. Using of the drag and drop social widgets and hashtags makes your social media feeds interesting that makes your content stream within seconds.
Benefits of Digital Signage in Shopping Malls
Using the digital signage in shopping malls or stores makes it an interactive tool as it can be placed on the touchscreens. These touchscreens are used for swiping, easy search and clicking through your content. These interactive screens are implemented in the specific areas of the shopping malls which keeps the customers engaged and interested.
The bright, attractive colors, moving images, animations, colorful characters are so interesting that it has easily replaced the traditional signage. The traditional signage or printed posters are static and due to this it does not easily grab the attention of the people towards your store.
The paper or printed paper signs are not very noticeable from far off distance. While these moving texts and animated images or videos are easily seen from a long distance that can be easily read and interpreted even if the mall is busy. This easily grabs the attention of the customers which makes the texts messages readable that can increases the number of customers.
These digital signage are highly customizable as you can add more information on these screens from any location and at whatever time you need. Every shopping mall or stores have different need that can be fulfilled through customized screens. Every customer has different need as some may need large complicated maps and some with only way finders which can be well taken care of with these customized digital screens.
- Quick Updates
These digital signage can be easily updated as they do not need to be reprinted like the traditional signage. The display on these screens can be changed from any remote location in the world with the help of an internet connection. It can be updated immediately as any new information comes up.
Digital Signage Features In Shopping Malls
The digital signage has a lot of useful features that is extremely perfect for the shopping malls. Some of the important features of digital signage features in the shopping malls are :-
The Plug-ins are considered very important feature of the digital signage that is used in shopping malls. These are customizable and are integrations that improves the functionality and engagement. The plugins in the shopping malls are HTML5, Touch, Weather, social media plugins and many more.
The counter plugin demonstrates the countdown in the content. It is used for countdown to major holidays that are relative to shopping like Christmas , Diwali etc. the plug-ins are used for making the content highly customizable. It allows to add more information if required something in specific.
Retail stores for growing their customer base and demand they often look for growth on their social media accounts. These social media accounts are displayed on the digital screen that encourages the customers to join your community. It displays the live feeds of all of your social media accounts.
The touch plugin is meant for making the digital screens interactive and intuitive for the customers. this acts as a navigation tool for the customers as they can easily search the content of their choice.
HTML5 is a website plugin that is used for the integration of your website. It is the most easiest way to integrate external content. This is used as touchscreens for the people who want to order the out of stock items from the website of the store. This is used for adding URLs or HTML code to your content.
Digital signage has features that allows you to promote your brand and make it consistent. Images, photos, texts, videos, fonts must be colorful and appealing to the eyes so that it can easily grab the attention of the customers. The content displayed should be in compliance to your brand and must directly serve the purpose. You can add high definition images and videos in bright colors to display the products.
The shopping malls have Wi-Fi access but the shopping stores and businesses must have a backup option for using digital signage when offline. The content remains alive even if there is no internet access.
People from all over the world definitely visits the shopping malls while they travel to the different countries. The digital signage in the malls must definitely have the language options so that we can reach out to all the customers. Not just English the digital signage displays must also have a foreign language option which can be understandable by all the people of different regions.
Zones are features that allows to divide the content on the multiple screens. Zones keeps section of screens in sync so that the same content can be played in sync. On the other screens of the mall the ads can be also be played.
Alerts and Notifications
The digital screens that are used in the malls are spread over a wide area which can be easily seen and noticed by people in the mall. These are used for any alert or notification messages to get displayed instantly.
When you display your product sales, offers or discounts on a certain time of the year or on holidays one can schedule the specific time and date in advance to play the designed content. The scheduling time for the content play is very important feature in the shops.
Future Implementations of Digital Signage at Shopping Malls
The digital signage is here to stay for a very long period of time sprawling across the retail stores and other forms of businesses. These digital signs are implemented in the central areas of the malls so that it comes in direct visual contact of the people.
There can be certain ideas that can be followed for general areas, shopping complexes, malls and shopping stores in the market. Some of these future ideas for implementation of digital signage at shopping malls are :-
Advertising in the malls is meant for increasing the sales and to turn a prospective sale or potential customer into a reality. The digital signage are used for the very purpose of advertising in almost every location or area of the mall. Such location can include the inside of a store, outside the store, washroom, changing room, counter etc. Displaying an advertisement in the mall shall drive high sales due to flow of customers to the store at a greater scale.
Information or instructions
The digital screens at the shopping malls can be implemented to provide you with important and relevant information and instructions. These pieces of information enables the buyers to make right choices regarding purchase and resolves all their doubts and queries. These information may relate to the policies, promotions, safety, directions etc.
Digital Store Signs
The digital store signs in the future shall help the owners of the shop to conveniently attract the customers towards their store. The signs or name used by the stores are usually unique and distinct from the other stores which allows the customers to easily locate the shop. The attractive digital display can make your store stand out than the rest of the shops in the mall.
The wayfinders are still used in the malls for guiding the direction to the shoppers in the mall. These are interactive touch screens which helps the person to reach their destination within the shopping complex or mall. In the future these digital signage can be used for a detailed wayfinding where all kinds of brands and products are displayed. It is a place to display advertisements and even shopper information.
The touchscreens inside the stores can practically help the customers to find out the products and even order the out of stock things. It shall help the customers to get exactly what they want to.
Digital Signage for Operations
These digital signage can be used for the business operations. The role of the employees can be assigned, instructions can be issued to the employees and data can also be tracked easily.
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