Digital signage is in greater demand in the healthcare industry that caters to a large audience. The hospital’s digital signage is used for any internal communication among the medical staff. Additionally, this utilization of digital signage within medical facilities highlights its versatility as an effective tool for enhancing internal communication and information dissemination within the healthcare environment. It helps the patients to receive any health-related information or health reports from their respective doctors or physicians. Digital screens in hospitals facilitate the functioning of the organization. The environment and schedule inside the hospital are usually very hectic, busy, and complex which requires the usage of digital signage. This improves the overall work culture in the hospitals and health clinics. Additionally, this positive impact on work culture contributes to a more collaborative and supportive environment
Keep reading this blog further to understand what is digital signage, the benefits of digital signage in hospitals, and places in the hospital where digital signage can be used inside the hospital.
What Is Digital Signage?
Digital Signage is a combination of both technology and visuals that uses digital technologies like LCD screens, and LED projectors which are used for displaying promotional content. It is a very effective tool for displaying the important messages about the promotional offers. It is the most appropriate tool for building brand loyalty and enhancing the customer experience. This increases the productivity level of the staff and improves customer behavior. Additionally, this positive impact on productivity contributes to a more efficient and customer-focused operational environment, creating a symbiotic relationship between staff performance and customer satisfaction.
Digital signage has taken over all the major industries like retail, healthcare, restaurants, hotels, offices, education, etc.
Display Digital Signage In Hospitals
1. Reception
The people making regular visits to the hospital or health clinics are usually seen worried and to calm down their mood many health-driven messages can be displayed on the screens. The success stories of the former patients can be displayed on the digital displays which shall change the mood of the person. Your hospital can also display the recovery rate of the patients and other crucial numbers to ensure the patients that they have chosen the right hospital which shall provide them with the best treatment.
The reception area inside the hospital or clinic it has a digital display screen that plays entertaining content and information. It also displays the reviews and testimonials from the different sources. The patients will feel at ease while getting their treatment done at the hospital. This assures the patients that their health will be taken care of.
2. Waiting Room
The waiting room in the hospitals is the most crucial area in the hospital where the patients wait. The anxiety level is high in this area which requires some form of the distraction of minds and that is only possible by grabbing their attention towards the digital screens. Using digital screens in the waiting areas or zones can keep the patients entertained for a long time, making the waiting time less frustrating. The news, weather updates, or other health-related informational videos can be played on the screens.
Any updates on diseases, health tips, hygiene, exercise benefits, health awareness, and food habits-related videos can easily distract visitors and spread health-related information. Moreover, this dissemination of health-related content through digital signage serves as an educational and engaging platform, fostering awareness and promoting healthier lifestyles among visitors. The social media presence of the hospital shall be helpful as the patients can be tagged to their posts and displayed on screen to instill confidence in them.
3. Hospital Lobby
The lobby is another place in hospitals or clinics where a digital screen should be placed for promotional content. Some of the content that can be displayed on the digital screens are blood donation camps, details about the hospital staff, infrastructure details, health awareness drives, and other health promotional campaigns, etc. Any inspirational health quotes or motivating quotes can be displayed in the lobby area that can raise awareness among the patients and make them feel valued and better.
4. Staff Cabin
Employee or staff communication is considered very important at the workplace. This can spread the information or share real-time updates. The Hospital’s digital signage has information related to staff scheduling, emergency cases, security guidelines, and staff meetings. These digital signages are placed in such a way so that they can directly address the staff-specific areas. This also shows the staff schedules or their availability in case of any emergency.
5. Hospital Cafeteria
The patients while waiting for their appointment for long sometimes feel bored and even hungry. Such hospitals have food cafeterias that display digital food menus, pricing, and combo deals. The social wall can be used to display the different food items according to the dietary needs and food resistance or allergies of the patients. It can show the amount of protein, calories carbs, or any allergic dairy product. This shall help the patients to make informed health choices. Additionally, this empowerment through accessible information fosters a patient-centric approach, enabling individuals to actively participate in their healthcare decisions. Such hospital signage can be used for displaying pictures of the different areas of the hospital.
6. Emergency Department
The emergency department room is a very crucial place that is complex and has a very complicated structure. Furthermore, understanding the intricate nature of this vital space is essential for effective coordination and swift response to emergencies. The tasks that are performed inside the emergency unit need to be performed with efficiency, flawlessly, and quickly. All the relevant information related to the surgery procedures, timing, number of surgeons, doctors, nurses, and other staff members who are going to be present. The relevant data, updates, and facts are all displayed on the digital screens. Furthermore, this streamlined presentation on digital screens ensures efficient communication of pertinent information, creating a centralized and visually impactful platform for sharing critical updates and data. It increases the productivity and efficiency level in the team and amongst the staff.
Benefits of Digital Signage for Hospitals
1. Easy Navigation
Digital signage helps the patients or visitors to easily find their way out without any help in case of any emergency. This reduces the tension or stress of the patients and their families. Since the hospital premises have sometimes many buildings, floors, or rooms it gets confusing to locate the place the visitor wants to go. With the help of digital maps in the healthcare industry, it has facilitated the lives of patients and visitors as they can easily track the place. This also helps the hospital staff from the extra burden of guiding ways to the visitors as they are usually busy.
2. Promote your services
Digital signage in the hospitals and clinics displays the health services, facilities, health staff members, and membership plans. Any upcoming events, donation camps, charity work, recognitions, rewards, and contributions can be regularly updated on screen. The screens can also be used for showcasing the number of operations that have been performed previously in the hospital. It instills faith in the patients that they shall be given the best medical treatment and surgical operation.
3. Increased Engagement
Digital signage for hospitals is used for effectively building connections and communication channels with your audience. The screens can be used effectively to increase health awareness and wellness. You can utilize this to spread awareness of health and important healthcare information. Any healthcare benefits, medical insurance, or other important financial assistance-related information can be displayed on the screens. When people are informed and provided information about the scheduled appointments through the screens it reduces their nervousness and increases confidence. This highly benefits the hospital because it effectively engages the people.
4. Overall Improved Experience
The digital signage in the hospitals improves the overall experience of people visiting the hospital. It easily reduces stress levels and keeps people entertained at the same time. It promotes a very balanced work culture and boosts the overall experience of the people regularly visiting the hospital.
5. Enhanced Internal Communication
The digital displays effectively display the relevant information regarding changes in policies, procedures, additional policies emergency cases, etc. Digital signage gives important information about the employees to the patients who are in queues to get appointments. This encourages better coordination and understanding between the patients and the staff members. Furthermore, this enhanced coordination fosters a collaborative and supportive healthcare environment, where effective communication between patients and staff members contributes to improved care.
