Businesses use most digital signage primarily for sales and attracting a large pool of customers. For many decades, people have been hanging large signboards in front of the shop’s main gate. Digital signage strategically replaced traditional hand-written or printed signage. Use digital signs for real estate to sell houses, placing the signs in high-traffic areas to ensure a bigger impact. The real-estate business can use digital signage for marketing purposes.
Businesses successfully use digital signage in retail, offices, schools, restaurants, banks, airports, and malls to attract a large number of customers and employees. Digital signage is electronic signage that uses advanced technologies such as LCD monitors, LED screens, and projections that display highly engaging content in the form of digital images, videos, animation, graphics, and colorful texts. In the following blog, we discuss the different ways businesses can use digital signage in real estate and the benefits
Ways To Use Digital Signage In Real Estate
1. Display property listings in an attractive way
Use digital signage in real estate to display property listings in an appealing way. The agencies can use digital signs to rotate listings and more images per listing to make each property stand out. The offices can use an entire wall as a display instead of using tiny written texts and grainy pictures as the signage.
2. Display current housing trends and statistics
Real estate offices use digital signs to display charts, graphs, videos, and infographics, presenting useful information related to the housing market. Displaying the latest trends in the local housing market will motivate potential buyers to buy the property. Display charts to grab the attention of people with every type of demographic. Display house trends and demographics on the digital signage for real estate.
3. Display virtual home tours
Attract potential home buyers through the proper digital display of virtual home tours using digital signage. Use digital signage for virtual open houses and present a collection of photographs through interactive 3D tours displayed in a slideshow.
4. Showcase the neighborhood
Use digital signs to display the local neighborhood, enabling buyers to make informed decisions. Use digital signage to showcase the neighborhood, featuring the school area, parks and trails, community halls for events, a calendar of local community events, shopping centers, etc.
5. Show a Point of Interest (POI) map
Displaying the map that shows the immediate area that shall help home buyers to visualize life in a specific property. A basic layout of the area in the form of a map can highlight the space of restaurants, parks, schools, and other amenities. Display the rise and fall of prices in each neighborhood using different colors and text fonts. Different colors can highlight the different public spaces or points of interest for the public.
6. Share Open House And Other Event Schedules
In the real estate industry, digital signage displays open house dates and other events that are easy to read and comprehend. Businesses use these digital signages every few weeks when they avoid printing schedules too far in advance. It renders them inaccurate data when last-minute changes shuffle around the dates.
7. Generate interest with testimonials
The power of client testimonials is undisputed and its effect varies and depends upon the delivery of the content. Use any type of video and written testimonials for displaying in the digital signage. Integrate digital signs with other social media accounts to use customer testimonials, which is the most effective way of content marketing. Share video testimonials with the public through digital signage.
Benefits of Using Digital Signage in the Real Estate Industry
Digital signage in the real estate industry allows you to display important information that can rightly attract potential buyers. As a real estate agent, your job is to cut through all that noise and that may ensure listings are seen by the potential buyers. Digital signage in the real estate industry is a great way to attract customers or buyers to your real-estate business.
These are some of the benefits of using digital signage in the real estate industry and they are:-
Earn the Confidence of Your Clients
When you install digital signage kiosks right in front of the brokerage office or realty office that can effectively grab the attention of anyone who might be interested in purchasing or renting a house, digital signage can easily grab the attention of the maximum number of people as more eyes are focused on the listings. It creates higher chances of getting more offers and making a sale. This shall help in gaining the confidence of the clients that helps in selling the property for them.
1. Team Building Confidence
Digital signage kiosks used in the realty office can give a chance to leave positive feedback and comments on listings. When the passers-by see this positive feedback which is displayed on the digital signage then it may attract potential buyers which can give colleagues much-needed confidence.
2. Stand Out from Competitors
Real estate is a highly competitive industry where there are multiple agents that try to monopolize the highly demanding areas. These areas have a lot to offer in terms of amenities and good-quality homes or buildings. These advertisements have a lot to offer to their competitors because they demonstrate the modern communicative edge.
3. Display and Update Listings in Real-Time
Digital signage platforms offer the advantage of being able to update listings in real-time. These platforms can be linked to a variety of online forums and websites so that they remain updated at the same time to maintain consistency across the board.
4. Improve Engagement and Interest
Digital signage is used for capturing the attention of the people and as a result it should be highly attractive to grab the eyeballs of the passers-by. You must use the stunning, colorful, and highly attractive pictures of the property to clearly draw the attention of the potential buyers. After trying to capture their attention you can give a virtual tour of the property that enables you to invite them to an open house event. It encourages direct contact if the buyers have any standard queries.
Conclusion
There are many real estate agencies who are trying really hard to grab the attention of the people or potential buyers through attractive digital signage content. They have started using the digital signs in place of hand-written printouts for putting up “Sale” signs that help in engaging the screens and attracting buyers through sophisticated digital content. Digital signage in real estate can be used in the form of property advertisements, wayfinding, promotions, social media feeds, area guide, or general news.
