In today’s digital age, we are surrounded by all types of digital signage, screens, and technologies. Social media walls hold a special place in this digital era as it makes a remarkable contribution to the market. Social media wall increases the engagement of the customers by representing the brand at an event which keeps the people talking about your brand. Effective integration of social media walls and digital signage can boost engagement, brand awareness, emotional response, etc. This social media wall signage keeps you connected to the pre-planned events and other upcoming events. Creating an effective, immersive, and engaging social media wall with valuable social content that can boost engagement and deliver great experiences. It enables you to attract sponsors at virtual events, hybrid events, or any other type of event.
In the following blog, we shall focus on and discuss the social wall digital signage, the benefits of social wall digital signage, and ways to make social wall digital signage effective. We will first try to understand what exactly is a social wall digital signage.
What is Social Wall Digital Signage?
Social Wall Digital Signage allows the users to display real-time social media content or real-time data or news feed on the big digital screens. Social media walls are meant for improving the brand image and marketing efforts. This can be used as a platform for various social media campaigns or user-generated content on digital signage. Any organization can easily utilize digital signage to display all the social media posts that may include mentions, tags, specific hashtags, reviews, and testimonials from review platforms. Social media platforms like Facebook, Instagram, YouTube, and Twitter, are already popular platforms and now they are integrated into the walls to generate sales and engage the customers. The social wall digital signage has become an increasingly popular method to engage potential and current customers.
A social media wall is a live or aggregated feed of social media posts from different social media sites that are displayed on any digital signage display. The social media wall feeds are extracted by a specific hashtag and when a new post by a specific hashtag gets live, the social media wall gets automatically refreshed for obtaining those new posts. It gets displayed in a customizable manner on the digital signage.
Benefits of Social Wall Digital Signage
Boosts Your Visitor Engagement
Social wall digital signage is used in commercial locations to display these attractive displays to attract a large number of customers. These social wall signages are extremely colorful, vibrant, and dynamic and display eye-catching content that is used for appealing to the visitors or passersby. There can be inspiring stories of the customers that can become part of the social media stories around your brand. When the visitors see that you represent your customer’s effort on the social wall, they will also want to join your brand. This shall increase the popularity of your business brand and generate brand awareness.
Enhances Your Social Media Presence
The social media wall is very much responsible for boosting a brand as it is the most popular way to engage the customers. It engages the visitors by displaying social media feeds that involve the experience of the customers. When you promote the brand on social media properly it increases the engagement of the customers. As much as your brand increases its social media presence it enhances the awareness of the people and increases their interest in your social media activities. Your company can be retail, banking, corporate, healthcare, or any other form of industry all need to maintain its brand consistency across the social platforms. This shall increase their brand awareness, profits, and business revenue.
Effective Brand Promotions
More than the offline physical store, the online store has more value as people have got more well-acquainted with using their mobile devices for online shopping. This definitely opens the window of opportunity for you in terms of brand promotion. The visitors also like to keep a regular touch by going through the social walls which display sales and future promotional events etc. You can also produce branded content and market it on multiple channels. The social media wall has a greater impact on digital signage.
Improves Internal Communication
Digital signage is very easily visible to the eyes of the employees and attracts customers to the greatest extent. It is the ideal tool for sharing a large amount of information especially when the required information needs to be distributed across the communication channels. With the help of the social media walls, digital signage can be used for displaying any important information to the employees and engaging the staff. It can be used for making important announcements related to the birthdays of employees, rewards, innovations, and employee of the month. It improves internal communication within the organization.
Social Media For Live Events
Social media is a great way to improve the experience of the visitors belonging from the different walks of society. It allows the people to see around themselves and to notice what is happening and what other people say about it. It encourages the customers to get highly engaged in the social media content that is displayed on the social media wall. When the live events are displayed on the social media wall it has the potential to make the complete day for the people who want to watch any cricket or football match. You can display any birthday message or any other form of message on a big screen that shall live long in the memory of the guest.
Ways To Make An Engaging Social Wall Digital Signage
There are many ways through which you can create a social media wall with digital signage and also make it highly engaging for the people passing by or customers. The social media wall signage when present in large numbers saves your time, energy, and savings.
The different ways through which you can engage social wall digital signage:-
- An Eye-Catching UGC Wall
User-generated content such as client testimonials, social media posts, tweets, and reviews about your store can be used to increase the brand value of the store through digital signage. It’s a method to increase the trust of the audience and boosts the company’s legitimacy. All types of social media content around a brand get the attention of the people whether good or bad, and a relationship of trust is created between the customers and the brand. Customers would start following that brand since they get assured that they will receive authenticity.
- Showcase Branded Content
If customer engagement is your top priority on the list, then showcasing branded content through the social wall digital signage is a step in the right direction. You can play the journey of your office or organization or old employees on the digital screens that can fascinate the brand journey. By creating a social media wall you can display the history of the company and how it is appreciated, the case studies, and what your brand looks like in the future. It creates a general brand awareness amongst the people.
- Contests, Upcoming Events, And Programs
You can publicly demonstrate all the upcoming events, contests, and cultural meets on the social media walls to grab the attention of the audience. The more you make the contests public the more it is likely for the people to participate in them. The interactive digital displays can easily integrate with social media walls which can be really helpful in conducting the contest. You can also integrate discounts, coupons, and events with social media walls. You can also highlight the contest winners on the social media walls so that other people can be encouraged to take part in similar contests. This also makes our brand very popular amongst the people.
- Display Relatable Content
The people who get automatically connected to a brand if they find any shareable content then can be shared with friends and family. Your brand’s social media posts can be combined with the other displayed content that is entertaining and intriguing. Many new people or followers will visit your brand which would serve the purpose of enhanced brand awareness.
This particular blog has been written with the purpose of addressing the social media wall digital signage use in this age. You must implement social wall digital signage on your brand premises at the earliest. There are several benefits that are offered by your business as soon as you incorporate the social media wall digital signage. Social media wall signage allows you to directly upload any content directly on the wall. A social media wall collects different content from multiple social media platforms and displays them collectively in one place together.