Digital signage is at greater demand in the healthcare industry that caters to a large audience. Hospital digital signage facilitates internal communication among the medical staff. It helps the patients to receive any health-related information or health reports from their respective doctors or physicians. Digital screens in hospitals facilitate the functioning of the organization. The environment and schedule inside the hospital are usually very hectic, busy and complex which requires the usage of digital signage. This improves the overall work culture in the hospitals and health clinics.
Keep reading this blog further to understand what digital signage is, the benefits of digital signage in hospitals, and the places inside the hospital where digital signage can be used.
What Is Digital Signage?
It combines technology and visuals, utilizing digital technologies such as LCD screens and LED projectors to display promotional content. This is a very effective tool for displaying the important messages in relation to the promotional offers. It is the most appropriate tool for building brand loyalty and enhancing the customer experience. This increases the productivity level of the staff and improves customer behavior.
Digital signage has taken over all the major industries like retail, healthcare, restaurants, hotel, offices, education etc.
Places To Display Digital Signage for Hospitals
1) Reception
To calm down the mood of people making regular visits to the hospital or health clinics, display health-driven messages on the screens. Displaying success stories of former patients on digital displays can change the mood of the person. Your hospital can also display the recovery rate of the patients and other crucial numbers to ensure the patients that they have chosen the right hospital which shall provide them with the best treatment.
The reception area is one of the most important areas inside the hospital or clinic as it has a digital display screen which plays entertaining content and information while the patients wait for their turn. It also displays the reviews and testimonials from the different sources. While receiving treatment at the hospital, patients will feel at ease. This assures patients that the hospital will definitely take care of their health.
2) Waiting Room
The waiting room in the hospitals is the most crucial area in the hospital where the patients wait for their turn. The anxiety level is high in this area which requires some form of distraction of minds and that is only possible by grabbing their attention towards the digital screens. Using digital screens in the waiting areas or zone can keep the patients entertained for a long that shall makes the waiting time less frustrating. The screens can play news, weather updates, or other health-related interesting informational videos.
Any updates on diseases, health tips, hygiene, exercise benefits, health awareness and food habits related videos can easily distract visitors and spread health-related information. The hospital’s social media presence can be helpful as patients can be tagged in their posts and displayed on the screen to instill confidence in them.
3) Hospital Lobby
Another place in hospitals or clinics where a digital screen should be placed is the lobby as it displays promotional content. Some of the content which can be displayed on the digital screens are blood donation camps, details about the hospital staff, infrastructure details, health awareness drives and other health promotional campaigns etc. Any inspirational health quotes or motivating quotes can be displayed in the lobby area that can raise awareness among the patients and make them feel valued and better.
4) Staff Cabin
Effective communication with employees or staff is considered essential in the workplace. This can spread the information or share real-time updates. The Hospital’s digital signage has information related to staff scheduling, emergency cases, security guidelines, and staff meetings. These digital signages are placed in such a way that they can directly address the staff-specific areas. This also shows the staff schedules or their availability in case of any emergency situation.
5) Hospital Cafeteria
The patients while waiting for their appointment for long sometimes feel bored and even hungry. Such hospitals have food cafeterias that can display digital food menus along with pricing and combo deals. Using the social wall to display various food items based on the dietary needs and food resistance or allergies of the patients is possible. It can show the amount of protein, calories carbs, or any allergic dairy product. This shall help the patients to make informed health choices. Hospital signage can display pictures of the different areas of the hospital.
6) Emergency Department
The emergency department room is a very crucial place that is complex and has a very complicated structure. Performing tasks inside the emergency unit requires efficiency, flawless execution, and quick action. All the relevant information related to the surgery procedures, timing, number of surgeons, doctors, nurses, and other staff members who are going to be present. The relevant data, updates, and facts are all displayed on the digital screens. It increases the productivity and efficiency level in the team and amongst the staff.
Benefits of Digital Signage for Hospitals
1) Easy Navigation
The digital signage helps patients or visitors to easily find their way out without any help in case of any emergency. This reduces the tension or stress of the patients and their families. Since the hospital premises have sometimes many buildings, floors, or rooms it gets confusing to locate the place the visitor wants to go. With the help of digital maps in the healthcare industry, it has facilitated the lives of patients and visitors as they can easily track the place they want to go. This also helps the hospital staff from the extra burden of guiding ways to the visitors as they are usually busy in their work schedules and attending meeting with the doctors.
2) Promote your services
Digital signage in the hospitals and clinics displays the health services, facilities, health staff members and membership plans. The hospital staff can regularly update upcoming events, donation camps, charity work, recognitions, rewards, and contributions on the screen. The screens can also display the number of operations that the hospital has performed previously. It instills faith in the patients that they will receive the best medical treatment and surgical operation.
3) Increased Engagement
Hospitals use digital signage to effectively build connections and communication channels with their audience. Effectively using the screens can increase health awareness and wellness. You can utilize this to spread awareness of health and important healthcare information. The screens can display information about healthcare benefits, medical insurance, or other important financial assistance. When the screens inform people and provide information about the scheduled appointments, it reduces their nervousness and increases confidence in the service. This highly benefits the hospital because it effectively engages the people.
4) Overall Improved Experience
The digital signage in the hospitals improves the overall experience of people visiting the hospital. It easily reduces the stress levels and keeps people entertained at the same time. It promotes a very balanced work culture and boosts the overall experience of the people who are regularly visiting the hospital.
5) Enhanced Internal Communication
The digital displays effectively displays the relevant information regarding change in policies, procedures, additional policies or emergency cases etc. Digital signage gives important information of the employees to the patients who are in queue to get the appointments. This encourages better coordination and understanding between the patients and the staff members.
