In the early 2000s, digital signage was the new up-and-coming technology that was going to change the world of advertising. It was a way for businesses to display content to promote their products and services to a captive audience.

Fast forward to today, and digital signage has done just that. It has revolutionized the world of advertising and has become a staple in many different businesses. It has also evolved into something called interactive digital signage.

What is Interactive Signage?

Interactive digital signage is a type of digital signage that allows users to interact with the content on the screen. This can be done by using a touchscreen, motion sensors, QR codes, NFC, beacons, cameras, and more.

Interactive digital signage is an excellent way to engage your audience and provide a more personalized experience. It can also help you collect data about your customers, which you can use to improve your marketing efforts.

What are the Applications of Interactive Digital Signage?

Interactive digital signage can come in many forms. Here are a few examples of how it might be used in a business.

1. Touch screen kiosks

Touch screen kiosks are one of the most common types of interactive digital signage. These kiosks can be used to provide information, wayfinding, self-service options and more.

With a touch screen kiosk, customers can easily navigate to the information they need, and they can do so at their own pace. This can help to improve the customer experience and reduce the strain on your employees.

2. Interactive displays

Interactive displays are another common form of interactive digital signage. These displays can be used to provide information, showcase products, run promotions and more.

With an interactive display, customers can interact with the content on the screen in a variety of ways. For example, they might be able to scroll through different products, watch videos, play games and more.

3. Wayfinding Kiosks

Wayfinding kiosks are interactive digital signage displays that are used to help people navigate large buildings and public spaces. These displays can provide users with turn-by-turn directions, information about nearby points of interest, and more. Wayfinding kiosks are commonly used in airports, hospitals, and shopping malls.

4. Augmented reality and virtual reality

Augmented reality (AR) and virtual reality (VR) are two of the most cutting-edge technologies in the world of digital signage. These technologies can be used to create immersive, interactive experiences for customers.

With AR and VR, customers can interact with digital content in the real world. For example, a clothing store might use AR to allow customers to “try on” clothes without having to go to the dressing room. Or a furniture store might use VR to allow customers to see what a piece of furniture would look like in their home.

What is interactive DOOH signage?

Digital Out of Home (DOOH) signage is a form of advertising that is displayed on digital screens outside of the home. DOOH signage can be found in a variety of locations, including:

• Airports – DOOH signage in airports serves as a powerful medium to engage with travelers, providing targeted advertising, wayfinding information, and entertainment while capturing the attention of a diverse and captive audience.

• Shopping malls – In shopping malls, DOOH signage offers advertisers the opportunity to connect with consumers during their shopping experience, delivering dynamic content, promotions, and brand messaging in high-traffic areas.

• Public transportation stations – DOOH displays in transportation hubs, such as bus stops, train stations, and subway platforms, enable advertisers to reach commuters with relevant messaging, real-time updates, and promotional content.

• Restaurants – DOOH screens in restaurants and dining establishments create opportunities for targeted advertising, menu promotions, and enhancing the overall dining experience for patrons through engaging visual content.

• Retail stores – Within retail environments, DOOH signage serves as a tool for in-store advertising, product promotions, brand storytelling, and enhancing the overall shopping atmosphere, influencing consumer behavior and purchase decisions.

• And more – Beyond the aforementioned locations, DOOH signage can be found in a wide range of settings, including sports arenas, entertainment venues, healthcare facilities, corporate offices, outdoor public spaces, and urban centers, among others.

Interactive DOOH signage takes this form of advertising to the next level by allowing consumers to interact with the content on the screen. This can be done through touch screen technology, mobile apps, QR codes, and more.

Interactive DOOH signage is a great way to capture the attention of consumers and get them engaged with your brand. It can also help you gather valuable data about your target audience, which you can use to improve your marketing efforts.

What are the benefits of using interactive signage?

Interactive digital signage is a powerful tool for businesses and organizations of all kinds. It can be used to engage customers, provide information, and even generate leads. Here are some of the key benefits of using interactive signage:

1. Increased engagement

Interactive digital signage is a great way to get your audience involved. When people can interact with your content, they’re more likely to pay attention and stay engaged.

2. Improved communication

Digital signage is a powerful communication tool. With interactive features, you can make sure your message is getting through loud and clear.

3. Enhanced customer experience

Whether you’re using interactive signage in a retail setting or a doctor’s office, it can help you provide a better customer experience. When people can interact with your signage, they’re more likely to have a positive experience.

4. Lead generation

Interactive digital signage can be used to collect leads. For example, you could have people enter their email addresses to get a coupon or sign up for your newsletter.

Do you need special hardware for interactive signage?

Not necessarily, but it does depend on what type of interactive digital signage you want to use. For touch screen digital signage, you will need a touch screen monitor, overlay or kiosk. For other types of interactive digital signage, you can use a standard digital display and add a motion sensor or a camera with facial recognition technology.

Digital signage software providers will often have a list of recommended hardware for interactive digital signage, but you can also use the hardware you already have and just add the interactive technology you need.

Is it hard to set up interactive digital signage?

It’s not hard to set up interactive digital signage. However, the process can require more time and effort than setting up non-interactive digital signage.

When setting up interactive digital signage, you’ll need to consider the hardware and software you’ll use, the location of your display, and how you’ll secure your display and protect it from damage.

You’ll also need to create interactive content for your display, and you may need to work with a developer to do this.

Overall, the process of setting up interactive digital signage can be more involved than setting up non-interactive digital signage. But, it’s still relatively simple.

Setting up interactive digital signage software with Escreen

Escreen is a digital signage software that is perfect for interactive digital signage. This software allows you to create and manage your digital signage content from one place. You can use the Escreen software to create interactive digital signage content with ease.

You can also use Escreen to schedule your interactive digital signage content to play at specific times. This makes it easy to manage your digital signage content and ensure that it is being seen by the right people at the right time.

Escreen is a great option for anyone looking to get started with interactive digital signage. You can use the software to create and manage your digital signage content with ease.

This is a great way to encourage your customers to connect with your business. You can also use interactive digital signage to help your customers find the information they need quickly and easily.

For example, if you have a restaurant, you can use interactive digital signage to display your menu, and customers can use it to place an order. If you have a retail store, you can use interactive digital signage to help customers find the products they’re looking for.

Conclusion

Interactive digital signage is a great way to engage with your audience and encourage them to take action. You can use it in a variety of ways and many different industries.

Frequently Asked Questions