In the digital era, there are countless ways to communicate with your employees. However, workplace digital signage is one of the best tools for increasing workforce engagement.
It allows you to share information in a way that’s fast and effective, and it can help you create a better company culture, too.
1. Digital Signage Can Help Drive Corporate Culture
Company culture is a big deal these days. So much so, that 46% of job seekers say that a company’s culture is very important when considering job opportunities. Digital signage is a great way to showcase your corporate culture and values in a way that’s visual and engaging.
You can use your digital signage displays to share employee spotlights, highlight company achievements and milestones, and showcase any community service or charity work your company is involved in. This can help to create a sense of pride and belonging among your employees, and can also help to attract top talent to your company.
2. Digital Signage Can Help Communicate Information
The digital signage in your workplace can be used to communicate important information you want your employees to see. This can be anything from upcoming events and employee recognition to company news and policy changes.
The key to success with this is to not overwhelm your employees with too much information. Instead, focus on what’s most important and use your digital signage to make it easy for your employees to see and understand.
3. Digital Signage Can Help Improve Employee Satisfaction
When employees are informed, they feel valued. When they feel valued, they are more satisfied with their jobs. When employees are satisfied with their jobs, they are more likely to stay.
There is a direct correlation between how well companies communicate with their employees and employee satisfaction. recent survey found that 86% of employees who gave their company’s communication a failing grade were also looking for a new job.
On the other hand, 81% of employees who gave their company’s communication an “A” grade were happy with their jobs. In fact, 75% of employees who gave their company’s communication an “A” grade also gave their company high marks for employee recognition.
Workplace digital signage is a powerful tool for employee recognition. You can use your digital signs to highlight individual employees, teams, or departments for outstanding performance. You can also use your digital signs to celebrate employee birthdays, work anniversaries, and other milestones.
When employees see their names and faces on the digital signs, they feel recognized and appreciated. This, in turn, leads to higher levels of job satisfaction.
4. Digital Signage Can Help Increase Employee Engagement
When employees are engaged, they are more productive, less likely to leave, and more likely to contribute to the growth of the company. However, according to a recent study by Gallup, only 36% of employees are engaged in their jobs.
To increase employee engagement, it’s important to create a work environment where employees feel valued and connected to the company. Digital signage can help with this by providing employees with the information they need to feel connected and engaged.
For example, you can use digital signage to display employee recognition, company news, and important announcements. You can also use it to share information about company events, employee benefits, and more.
How to Choose the Right Digital Signage for Your Workplace
Choosing the right digital signage for your workplace is a big decision. After all, it’s a significant investment. You want to make sure you’re getting the most out of your digital signage, so it’s important to choose a solution that meets your specific needs.
To help you get started, here are some of the most important factors to consider when choosing workplace digital signage:
Budget
Digital signage can be as simple or as complex as you need it to be. The more features and capabilities you want, the more you can expect to pay. It’s important to set a budget before you start shopping for digital signage so you can find a solution that meets your needs without breaking the bank.
Location
Where will your digital signage be placed? This will help you determine the size and shape of the display you need. For example, a large, flat panel display may be best for a lobby, while a smaller, portrait-oriented display may be better for a conference room.
Content
What type of content do you want to display on your digital signage? This will help you determine the size and resolution of the display you need. For example, if you want to display videos, you’ll need a high-resolution display. If you just want to display simple text and images, a lower resolution display may be fine.
Integration
Do you want your digital signage to integrate with other systems in your workplace, such as your security system or your HVAC system? If so, you’ll need to make sure you choose a solution that supports the integrations you need.
Management
How easy is it to manage your digital signage? Some solutions are more user-friendly than others, so it’s important to consider how much time and effort you want to put into managing your digital signage.
Conclusion
Workplace digital signage can be a powerful tool for enhancing workforce engagement, but it doesn’t have to be a standalone solution.
To see the best results, consider using digital signage as part of a larger employee experience platform.
That way, you can combine your workplace digital signage with other tools and resources like employee recognition programs, employee surveys, and performance management to create a more holistic approach to workforce engagement.
Frequently Asked Questions
What is digital signage and how can it boost workplace engagement?
Digital signage involves the use of digital displays such as LCD, LED, or projection to convey information, advertising, and other messages. It can boost workplace engagement by providing dynamic, real-time information, promoting company culture, and improving internal communication.
What are some effective digital signage strategies for boosting workplace engagement?
Some effective strategies include using interactive displays for employee engagement, displaying real-time data and metrics, showcasing employee recognition and achievements, and promoting internal events and activities.
How can I measure the success of digital signage strategies for workplace engagement?
The success of digital signage strategies for workplace engagement can be measured through employee feedback, engagement analytics, changes in workplace culture, and overall improvement in internal communication effectiveness.
How can employees provide feedback or suggestions for the digital signage content?
Employees can provide feedback and suggestions through designated channels such as surveys, suggestion boxes, or digital interfaces integrated with the digital signage system.
About Escreen
Escreen helps teams in 10,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content in their systems.
Escreen’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports, and weather.
Sign up for a free demo and see what your organization can achieve with digital signage.
